Privacy policy
Last updated: August 31, 2025
Welcome to Little Guard! Your privacy matters to us. This Policy explains how we collect, use, and protect your personal information while shopping with us. We want to make your experience safe, simple, and enjoyable.
By using our website or making a purchase, you agree to the practices described here.
1. Information We Collect
We only collect information that helps us make your shopping experience better:
Contact details: Name, email, phone number, and addresses
Payment info: Card or bank details and transaction info
Account info: Username, password, preferences
Shopping activity: Items viewed, added to cart, purchased, returned
Messages: Any communication you send us
Device & usage info: IP address, browser, device, and how you use our site
2. How We Collect Your Info
We collect info in a few ways:
Directly from you: When you make an account, order, or contact us
Automatically: Through cookies, analytics, and your browsing activity
From our partners: Shopify and trusted service providers
Third-party sources: Affiliates or partners who help deliver our services
3. How We Use Your Info
We use your information to:
Provide, improve, and personalise your shopping experience
Process orders, returns, and exchanges smoothly
Send updates about your orders or account
Offer relevant deals and promotions (only if you opt-in)
Keep our site safe and prevent fraud or misuse
Don’t worry, we never sell your info to strangers!
4. Sharing Your Info
We only share your info when it’s necessary to provide our services:
With Shopify and service providers for payment, shipping, analytics, or support
With trusted marketing partners for personalised offers (if you opted in)
Within our company or during business changes like mergers
To comply with legal requirements
External links on our site may have their own privacy policies—please check them if you visit.
5. Children’s Privacy
Our store is for shoppers 16 and older.
We don’t knowingly collect information from children under 16.
Parents can request deletion of any child’s information via support@littleguard.co.uk.
6. Security & Retention
We use strong measures to protect your info, but no system is 100% foolproof.
Your data is kept only as long as needed for orders, support, or legal reasons.
7. Your Rights (UK & EEA)
You have control over your personal info:
Access / Know: See the info we have about you
Correct / Delete: Fix or remove your info
Portability: Request a copy or transfer it elsewhere
Marketing choices: Unsubscribe anytime from promotional emails
Restrict / Withdraw consent: Limit how we use your info
You can exercise these rights anytime via support@littleguard.co.uk. We may ask for verification before processing.
8. International Transfers
Some data may be processed outside the UK.
Any transfers follow strict legal rules to keep your info safe.
9. Updates
We may update this Policy occasionally to improve clarity or comply with laws. The most recent version will always be on our website.
10. Contact Us
Questions or concerns? Reach out anytime:
Email: support@littleguard.co.uk
Phone: +44 7865 741837
Address: 66 Burnage Hall Rd Munchester, M19 2JL, UK
We’re here to help and respect your privacy every step of the way.